Our Story


    HELLO BEAUTIFUL!

I am Shivana Rajendran and I am delighted to share my passion with you.
After over a decade spent practicing as a barrister and solicitor, I felt that it was time for me to embrace a new direction in my career. It took some serious soul searching, a lot of research and hard work, but I am so happy with the products I want to share with you.
After researching the policies of a lot of the mainstream cosmetic brands, it is a sad reality that a majority of them still conduct animal testing, just so as to improve their profit margins.  Also disturbing to me, is to see the amount of harsh chemicals that are packed into their products.
It is very important to me that my products are as NATURAL as possible.  This is because I am lucky enough to be blessed with two darling daughters and I know that it is only a matter of time before they start using cosmetics on their beautiful skin.  I wanted to create something that I would feel good about them using in the years to come. I am proud to say that my lipsticks contain no nasty chemicals, are super hydrating and are packed full of natures best ingredients.
Also important to me is that my products are VEGAN and CRUELTY FREE. I am a passionate animal welfare advocate. I have been a vegetarian for almost 20 years and have naturally embraced a vegan lifestyle.  You can be assured when using my products that they are free from any form of animal exploitation.
I am genuinely thrilled with my products and I am excited to be able to share them with you. Experience the beauty of AHIMSA and Awaken the Lioness Within.